With InDesign, in5, and a few extra steps, you can create engaging, animated advertisements that can be posted to a variety of social media channels.


Many social media channels, such as Facebook, X (formerly Twitter), LinkedIn, and Instagram, limit the types of formats for the content that you can post:

Even though in5 is primarily designed to produce HTML5 content, it is possible to post in5-exported animated ads by doing any of the following by the methods described below.

Use the in5 Animated GIF Maker to create an animated GIF

 You can make an animated GIF from your in5-exported content with the in5 Animated GIF Maker and post to social media platforms. Full article: How to Create an Animated GIF with InDesign (& in5)


The animated GIF is a widely supported format and the movement helps to catch the views eye. An animated GIF supports a limited number of colors, so if you're looking for a higher resolution format, take a look at the mp4 option below.

Use the in5 Animated GIF Maker to create an MP4

The following video shows you how to make an MP4 from from your in5-exported content with the in5 Animated GIF Maker. That file can then be shared on social media platforms.



Use in5's Social Share Image feature


Lastly, you can include a social media image with in5-created HTML (whether it be an animated GIF or a static image).


To do so, 
  1. Export your content with in5, 
  2. use the social share image when you export, 
  3. upload the content to your web server, and 
  4. post the link as shown in the video below...



Where to upload to your content before sharing

Ajar Productions does not offer hosting, but the following article includes links to a variety of paid and free hosting options and links to more information about uploading content: What are my hosting options for putting my in5 content online?